发展自有品牌已经成为一些国内外大超市的经营手段之一,是零售商实现产品差异化的好途径。但如果经营不善,也会严重影响零售商的形象和利益。现就几个经营误区作简要分析: The development of own-brand has become one of the management methods of some big supermarkets at home and abroad, which is a good way for retailers to realize product differentiation. However, poor management can seriously affect the retailers’ image and interests. Here are a few business misunderstandings for a brief analysis: