无论是将社交营销完全外包,还是完全自营,都是一个乌托邦式的梦想,一个需要破除的迷思。耐克社会化媒体和社区业务新掌舵人穆萨·塔里克(MusaTariq)在开年的第一项工作,便是把公司的社交媒体管理工作从四家代理公司手中收回来。这一举措被一些公司大加赞赏——甚至效仿,其中就有耐克的竞争对手锐步(Reebok)。在拒绝了代理商新一年的提议定价后 Whether social marketing is completely outsourced or completely self-employed, it is a utopian dream, a myth that needs to be broken. Musa Tariq, the new head of social media and community at Nike, started his first year by taking back the company’s social media administration from four agencies. This move is greatly appreciated by some companies - even to follow, including Nike’s rival Reebok. After rejecting the proposed pricing for the agency for the new year