全媒体时代出版集团必须更新管理理念和管理手段,采取应势而变的柔性管理方式,以提高企业的凝聚力和竞争优势。全媒体出版集团柔性管理的策略包括:一是管理理念柔性化,树立“以人为本”“全传媒产品”的柔性管理理念;二是管理方式柔性化,主要指组织形式柔性化和资源整合方式柔性化;三是管理手段柔性化,实行从“以外激为主”到“以内激为主”和从“静态管理”到“动态管理”的管理。 All-media era publishing group must update the management concepts and management tools to take flexible and appropriate management changes in order to enhance the cohesion and competitive advantage. All-media publishing group flexible management strategies include: First, flexible management concepts, establish a “people-oriented” “all media products ” flexible management philosophy; second is the management of flexible, mainly refers to the organization of flexible and resources Third, flexible management methods, the implementation from the “exogenous to the main ” to “within the main shock ” and from “static management ” to “dynamic management ” management.