在市场经济条件下,诚信作为一种无形资本,是企业良好品牌形象的重要内涵和企业核心竞争力的构成要素。改革开放以来,不少企业因信用缺失导致亏损和破产。大量案例证明,不管企业处于哪个发展阶段,诚信是企业文化和企业核心竞争力 Under the condition of market economy, honesty as an intangible capital is the important connotation of good corporate brand image and the key factor of enterprise’s core competitiveness. Since the reform and opening up, many enterprises have suffered loss and bankruptcy due to lack of credit. A large number of cases show that no matter in what stage of development of enterprises, integrity is the corporate culture and core competitiveness of enterprises