2006年2月,10年前因挑战麦当劳而一举成名的“红高粱”当家人乔赢以“十年伤史”为题,撰文对“红高粱”当年快速崛起又转眼衰落的败局进行反思。在文中,乔赢将“红高粱”的败因之一归结于财务管理方面。他说: “我在财务管理上吃尽了苦头。比如, 财务管理中有一个‘金律’:不能把短期借款用于企业的长期投资。然而, In February 2006, Qiao won the title of “Red Sorghum” when he won the battle of McDonald’s 10 years ago. In his essay entitled “Ten Years Hurt History,” he wrote a review of the rapid rise and then the decline of Red Sorghum. In the text, Joe Win attributed one of the defeats of “Red Sorghum” to financial management. He said: "I had a hard time in financial management.For example, there is a golden rule in financial management: short-term loans can not be used for long-term corporate investment.However,