进入新世纪以来,随着我国改革开放的深入和社会主义市场经济体制的建成完善,广播电视业的体制环境、政策环境和运营环境均发生了重大变化。广电产业市场上群雄逐鹿、硝烟四起——境外媒体虎视眈眈,中央和省级媒体磨拳擦掌,卫星电视的文化品牌战、节目市场的争夺战和新型媒体的开发战异常激烈,再加上一些行业约束与政策因素,城市台的生存发展面临着前所未有的挑战。本文试图通过分析城市台所面临的困境,对城 Since the beginning of the new century, with the deepening of China’s reform and opening up and the completion of the socialist market economic system, major changes have taken place in the institutional environment, policy environment and operating environment of the radio and television industry. Broadcasting industry market crowed, smoke everywhere - eyeing the outside media, the central and provincial media grind their hands on the satellite TV’s cultural brand war, program market battle and the development of new media battle extremely fierce, plus some Industry constraints and policy factors, Urban Taiwan’s survival and development are facing unprecedented challenges. This article attempts to analyze the city by the predicament faced by Taiwan