八十年代初,德国一家公司在西非设厂生产取名为“埃居”(Eku)的啤酒。‘销售形势始终不妙,费尽力气打开的市场,过不多久就又失去了。两年后,公司终于弄明白原因之所在:初时,外国人和当地的一些部落成员饮用这种啤酒,可另一个最大的部落却回避它,因为在这个部落的俚语里 Eku 意为“粪便”。于是,这种啤酒销到哪里,这种不雅的含义便流传到那里,以致于外国人也开始不喝“Eku”。 In the early 1980s, a German company set up a factory in West Africa to produce beer named Eku. ‘The sales situation has always been awkward, and the market that has struggled to open up has lost it in a short time. Two years later, the company finally figured out why: In the early days, foreigners and some local tribesmen ate this beer, but the other largest tribe avoided it, because in this tribe’s slang, Eku meant “dung. “. So, where did the beer go, this indecent meaning spread to there, so that foreigners also started not to drink ”Eku".