从现代市场营销策略的角度来看,开架销售将是必然的趋势。在市场经济的自由竞争下,它能给消费者带来更多的生活享受和经济利益,同时也增长了商场的营销效益,但也就增加了消费者的负担,从而损其利益。 From the perspective of modern marketing strategies, open sales will be an inevitable trend. In the free competition of the market economy, it can bring more enjoyment of life and economic benefits to consumers, and at the same time, it also increases the marketing effectiveness of shopping malls, but it also increases the burden on consumers, thereby harming their interests.