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在媒介融合的大背景下,近年来,中国动漫游戏产业创新速度明显增强,随着技术创新水平的进一步提升,产品类型越来越多,业务形态更加多元化,产业潜能获得了进一步释放,动漫市场活力增强,呈现出蓬勃向上的发展势头。可以说,动漫游戏产业整体进入结构调整关键时期,其产业融合和转型升级速度逐年加快。目前,中国动漫游戏产业已经逐步发展成为经济支柱性产业,动漫游戏产业融合创新,对于推动区域经济文化发展发挥着重要作用。
In the context of media convergence, in recent years, the innovation speed of China’s animation game industry has been significantly enhanced. With the further improvement of technological innovation, more and more types of products, more diversified business forms and further release of industrial potential, Market vitality increased, showing a vigorous momentum of development. It can be said that the animation game industry as a whole has entered a crucial period of structural adjustment, and its industrial integration and transformation and upgrading have accelerated year by year. At present, China’s animation game industry has gradually developed into an economic pillar industry, and the integration of animation game industry has played an important role in promoting the development of regional economy and culture.