随着入世的临近和市场经济的稳步发展，人们对于品牌的认识逐步加深，品牌带给人的启示也日渐多了起来。 　　品牌是市场的准入证。在现代信息高度发达的世界，没有独立的知名品牌，就意味着没有科技创新的实力和良好的信誉，那么，在择优弃劣的市场竞争中难免不受欢迎、不为接 With the accession to the WTO and the steady development of the market economy, people’s awareness of the brand has been gradually deepened, and the inspiration brought by the brand has also increased. Brand is the market access card. In a highly developed world of modern information, there is no independent and well-known brand, which means there is no scientific innovation and good reputation, then, in the superior market competition, it is inevitable not welcome, not for the