论文部分内容阅读
本文结合19世纪中期至20世纪初美国社会发展的情境及美国广告的现代化历程,论述该时期以职业化为基本方向的广告代理及现代性广告公司的发展;并对在此历史进程中,美国广告业所呈现出的对正统性的高度渴求及行业监管的高度自律特征做出解释。
Based on the situation of American social development from the middle of the 19th century to the beginning of the 20th century and the modernization of American advertisements, this article discusses the development of advertising agency and modern advertising agency with professional orientation as the basic direction in this period. In this historical process, The advertising industry presents a strong desire for orthodoxy and a high degree of self-discipline in industry regulation.