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在网络技术被应用到各个领域的同时,人们的消费方式发生了明显变化,网络信息消费已经成为人们信息消费的主要渠道。本文以高校学生网上信息消费行为研究为基础,对高校学生网上信息消费的特点和现状进行总结,并针对影响高校学生网上信息消费行为的因素加以分析,提出正确引导高校学生网络信息消费行为的对策。
While network technology is applied to various fields, people’s consumption patterns have undergone significant changes. The consumption of network information has become the main channel for people’s information consumption. This paper summarizes the characteristics and present conditions of online information consumption of college students on the basis of the research on online information consumption behavior of university students and analyzes the factors which affect the online information consumption behavior of college students and puts forward the countermeasures of correctly guiding the network information consumption behavior of college students .