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我国现代传媒已经到达一个过渡阶段,在我看来,关于电视频道专业化的问题,可以说是当前我国电视体制改革与进一步发展的热门话题之一。但是,电视频道专业化也面临着许多具体的困难与问题,面临着多方面的制约与挑战。借鉴海外电视业在这方面的成功经验,尤其是引入频道营销的理念,应当说是十分紧迫,势在必行的一个课题。
The modern media in our country has reached a transitional stage. In my opinion, the issue concerning the specialization of television channels can be said to be one of the hot topics in the current reform and further development of the television system in our country. However, television channel specialization faces many specific difficulties and problems, and faces many constraints and challenges. Drawing on the successful experience of the overseas television industry in this respect, especially the idea of introducing channel marketing, it should be said that it is an urgent and imperative issue.