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我国当前处于社会转型的“不稳定”时期,极易出现各种各样的公共危机。科技进步为媒介发展注入了新的活力,新媒体在公共危机信息传播方面发挥了巨大的正向效能。但由于其大众传播与个人传播兼具的双重特点,又一定程度上对危机传播产生了一些负向效能。本文以新媒体在信息传播过程中较之传统媒体不同的特征为切入点,通过对公共危机实例的阐述,分析了新媒体在公共危机传播中的正负向效能,对今后此方面的研究具有一定的借鉴意义。
At present, our country is in an “unstable ” period of social transformation, and various public crises are extremely prone to emerge. Technological advances have injected new vitality into the development of the media, and the new media has played a tremendous positive role in the dissemination of information on public crises. However, due to the dual characteristics of both mass communication and personal communication, it also has some negative effects on the spread of crises. Based on the different characteristics of new media in the process of information dissemination compared with traditional media, this paper analyzes the positive and negative effects of new media in the dissemination of public crisis by expounding the examples of public crisis. The research on this aspect in the future has the following characteristics: Certain reference significance.