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广告属于瞬间艺术,可以发挥出有效传达信息进行宣传的作用,优秀的广告设计不仅可以让人对广告内容一目了然,同时可以吸引人的注意力,产生好的以及深刻的印象。因此,进行广告设计的时候,一般为了获得理想广告效果,可以将色彩对比调和应用到广告设计当中,从而增强广告说具有的表现力以及感染力。本文将对色彩对比调和在广告设计中的实际应用进行分析研究。
Advertising is an instant art that plays an important role in communicating information effectively. An excellent ad design not only gives you a clear idea of what your ad is about, it also attracts people’s attention, produces good and deep impressions. Therefore, when designing an advertisement, generally, in order to obtain the ideal advertisement effect, the color contrast can be applied to the advertisement design so as to enhance the expressiveness and appeal of the advertisement. This article will analyze the practical application of color contrast and reconciliation in advertising design.