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随着当下数码时代的到来,创意摄影在平面广告中的应用更加的方便、快捷,广泛。本文通过研究创意摄影在平面广告中的创意设计应用,结合项目成员所学的专业知识,经过多个步骤探索创意摄影的构思、拍摄技巧以及摄影作品在平面广告后期创意设计表现中的应用形式及方法,将创意摄影和平面广告的创意表现整合为一体,开拓平面广告的表现方式和创意摄影的应用空间,掌握平面广告中创意摄影的构思、拍摄及设计创新方法。
With the advent of the digital era, creative photography in the application of print ads more convenient, fast and extensive. By studying the creative design and application of creative photography in print ads and combining the professional knowledge of project members, this article explores the creative ideas and techniques of creative photography and the applications of photographic works in the late-stage creative design of print ads through various steps. Method to integrate the creative performance of creative photography and print ads into one, to develop the performance of print ads and the application space of creative photography, to master the concept of creative photography in print ads, and to photograph and design innovative methods.