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伴随着我国经济进入新常态,人们消费观念的改变,酒店行业面临着一个不断变化的市场,解决酒店与消费群体个性化需求之间的冲突是目前酒店业走向长远未来的关键。如今太多同质化的酒店使市场趋于饱和,因此在设计酒店的过程中,注重体现地域文化特色是打造差异化发展的新方向。本文概括了地域文化特色在酒店室内设计中的意义,以苏州周庄花间堂为例,浅析了地域性文化在酒店室内设计中的应用,通过空间布局,色彩,材料,陈设等特征介绍了地域文化在酒店室内设计中的具体体现。
With China’s economy entering a new normal and changing consumer attitudes, the hotel industry is facing an ever-changing market. It is the key for the hotel industry to move toward a long-term future in solving the conflict between hotel and consumer groups’ individual needs. Too many homogeneous hotels nowadays tend to saturate the market, so paying attention to embodying regional and cultural features in the design of a hotel is a new direction for creating differentiated development. This paper summarizes the significance of regional cultural features in hotel interior design. Taking Huazhuangtang, Zhouzhuang, Suzhou as an example, this paper analyzes the application of regional culture in hotel interior design and introduces the features of spatial layout, color, material and furnishings Regional Culture in Hotel Interior Design.