大多数的经营者对创意都很敏感,也很兴奋,然而,一个很好的创意未必就是一个很好的市场机会,尽管大多数情况下,市场机会源于创意。一个市场机会必然是一个实实在在的,能够用来作为企业发展基础的,这就是创意和市场机会之间最重要的差别。一个好的创意仅仅是一个好的创业工具,而将创意转化为良好的市场机会却是一个非常艰巨的工作。人们常常过高地估计创意的价值,而忽视了市场需求是否真实可靠。比如,中关村一家经销商与北京大学的学生合作开发了能够在黑暗中发出荧光的键盘,这样,在黑暗中(比如有别人休息的夜晚),计算机的使用者不用点灯就可以敲打键盘。这个创 Most managers are very creative and are very excited about, however, a good idea may not necessarily be a good market opportunity, although in most cases, market opportunities come from creativity. A market opportunity must be a real, can be used as a basis for business development, which is the most important difference between ideas and market opportunities. A good idea is just a good entrepreneurial tool, and turning creative ideas into good market opportunities can be a daunting task. People often overestimate the value of ideas, ignoring the real market demand is reliable. For example, a Zhongguancun dealer worked with Peking University students to develop a keyboard that fluoresces in the dark so that computer users can tap the keyboard without lighting up in the dark (such as when someone is resting). This record