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POP广告概述 POP广告是英文Point of Purchase Advertising的缩写,意为“购买点广告”。POP广告起源于美国的超级市场和自助商店的店头广告,最早可能出现在美国的药店[Drugstore],这种药店兼具杂货店与药房的功能。然而其数量不多,规模不大,故并不引人瞩目。直至1939年,美国POP广告协会正式成立,POP广告才开始获得正式地位。30年代后,超级市场、折扣连锁店与自助销售方式在美国境内已十分普及,并逐渐扩展到世界各地,POP广告也随之推向世界各地。 其实POP广告只是广告的一个新的称谓,究其形式来看古而有之,如古代酒店门前的酒旗、酒葫芦,药房门前的膏药,客栈外高悬的幡帜等,这些在北宋画
POP Advertising Overview POP advertising is English Point of Purchase Advertising acronym, meaning “buy point advertising.” POP advertising originated in the United States supermarkets and self-service shop store ads, the earliest possible in the United States pharmacy [Drugstore], this pharmacy combines the functions of grocery stores and pharmacies. However, its small size and small size do not attract much attention. Until 1939, the United States POP Advertising Association was formally established, POP ads began to gain formal status. Since the 1930s, supermarkets, discount chains and self-service sales have become widespread in the United States and are gradually expanding around the world. POP advertising has also been introduced around the world. In fact, POP advertising is just a new title of advertising, the study of its form of ancient and there, such as the ancient wine in front of the hotel flag, wine gourd, pharmacy in front of the plaster, Northern Song Dynasty painting