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户外数字媒体广告的诞生是数字技术的成熟和生活圈、商业圈逐渐形成下的产物。作为媒体,户外数字媒体有着自身的优势,最初,户外数字媒体的经营者以资源的数量进行广告的贩售,以绝对的强迫性来吸引受众的眼球。但是技术的不断更新和新模式的出现使得最
The birth of outdoor digital media advertising is the result of digital technology maturing and living circle, business circle is gradually formed. As a media, outdoor digital media has its own advantages. Initially, operators of outdoor digital media sell their advertisements in the quantity of resources, attracting audiences with absolute obsessiveness. However, the continuous updating of technologies and the advent of new models make the most