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顾名思义,精准营销就是让营销方式更准确地到达目标消费者,并产生价值。通过对用户的行为分析,在准确的时间、地点、环境里采取准确的创意、方法,来实现营销品牌或者产品的目的,帮助企业客户实现低成本扩张。1967年,国际直销公司WCJ的创始人文德曼首先提出直复营销的概念,他认为人类社会开始时期一对一的销售方式是最符合并能
As the name implies, precision marketing is to make marketing more accurately reach the target consumer and generate value. Through the analysis of the user’s behavior, accurate ideas, methods and locations can be used to achieve the goal of marketing a brand or product in an accurate time, place and environment so as to help enterprise customers achieve low-cost expansion. In 1967, the founder of International Direct Marketing Company WCJ Manderman first proposed the concept of direct marketing, he believes that the beginning of human society one-on-one sales is the most consistent and can