Veolia CEO: We Firmly Grab Chinese Market

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  The newly appointed CEO of Veolia considers China as a prospective of the company’s development.
  
  The French multinational Veolia Environment S.A. (Veolia) is expanding its brand in China. Its CEO and president Antoine Frerot, who was promoted from the head of Water Department last November, held a press release on April 29 – the first time after he took the CEO position.
  In the press release Frerot pointed out that one of Veolia’s major projects is the defiled water disposal in China. Meanwhile, development of new energy and charging network for electrical vehicles are also their key projects in China.
  Frerot said that the operating income of Veolia in China takes 5% of its global business. But Veolia has a much larger customer base and a greater number of employees in China compared to France where it is headquartered. The business scale in China, according to Frerot’s forecast, will double in ten years. In 2008, Veolia saw a 36.2-billion-euro revenue from the global market. Ten years later, it will have earned 4 billion euros in China alone.
  He stressed that China’s fast economic development has greatly changed its images in the European businessmen, who previously thought of China as a “World Factory”. Now they compare China to the “World Laboratory”. This place is full of business opportunities. In addition, the fast development brings China with increasing demand for environment-related technologies and services. Veolia hopes to capitalize on this opportunity.
  According to public information about Veolia, the company was ranked No.135 among the Global Top 500 enterprises. Its businesses are distributed throughout 80 countries in five continents and employs 300 thousand employees. It is engaged in castoff disposal, water supply, defiled water disposal, energy and passenger transportation by land. Its castoff disposal business is the largest in the world. It also has the largest energy and land passenger transportation business in Europe.
  Therefore, holding such a large group is a challenge for Frerot, especially after his predecessor Henri Proglio made great contribution the company’s development. Proglio was named CEO of Electricite De France by the French president Nicolas Sarkozy due to his outstanding management abilities. How to outperform his predecessor and create new value for the company are the two issues Frerot needs to solve.
  Frerot said that Proglio established Veolia into a world-leading environment service supplier and the only company in the world to provide environment services. Now his goal is to help this company set an example in the industry for its peers to follow, both in terms of profits and innovations. The technologies and services all need breakthrough.
  He places his wager on China. According to Frerot, Veolia is going to make intensive investments in China to improve its current water supply system in some Chinese cities like Yinchuan and Xi’an. It is also bullish on the water disposal business in China, which he believes can bring about great profits for Veolia.”
  “The amazing economic growth rate and the government’s commitments to the low-carbon economy mean that we have enough opportunities in China,” said Frerot.
  In truth, Frerot was said to be an executive fostered by Veolia (he has been in the company for 30 years). But he was also criticized for his lack of innovation.
  But Frerot said that he focused on innovation and has a motto to describe his philosophy towards success – “conquest” and “harmony”. He said that Veolia has been led by eight chief executives in its 150 years’ development. Each one left some core value concepts and strategies. But the successors are not bound by these concepts. “Innovation is the key to development,” said Frerot. “It can make our company last another 150 years.”
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