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国际互联网在中国发展迅速,目前中国拥有网民2.21亿,已超过美国居全球首位,这对于公共关系人员来说,是一个喜讯,因为网络是一个与公众沟通的媒介,也是企业与公众互动机制的革命性发展。本文以衡水老白干酒业有限公司网站为研究对象,通过内容分析法针对其企业网站首页进行分析,借以了解企业网站首页是如何以目标公众为中心进行布局、如何达到传播企业形象的效果,同时检视其不足之处,并提出若干建议以资参考。
The Internet has developed rapidly in China. At present, China has 221 million Internet users and surpasses the U.S. rank first in the world. This is a good news for public relations personnel because the Internet is a medium of communication with the public and an interactive mechanism between enterprises and the public Revolutionary development. In this paper, the website of Hengshui Laobangan Wine Co., Ltd. is taken as the research object, and the content analysis method is used to analyze the homepage of its website, so as to understand how the homepage of business website is laid out by the target public and how to achieve the effect of spreading corporate image. Its shortcomings, and made a number of suggestions for reference.