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电子商务将成为二十一世纪人类信息世界的核心,也是网络应用的发展方向,具有无法预测的增长前景。在全球电子商务交易比重日益增大的情况下,加快农村电子商务的发展已经引起了从中央到地方各级政府的关注,南靖县在农村电子商务方面(农村淘宝等)做了积极探索与创新。在政策扶持鼓励下,南靖县发展农村电子商务,不但激发了县域经济活力,也为企业开拓市场、降低成本、提高效率打开了新渠道。但目前仍存在着商务平台不完善、物流系统不健全、人才缺乏、基础薄弱等诸多问题,阻碍着南靖电子商务的发展。本文着重研究南靖县电子商务发展现状及发展趋势,提出解决南靖县电子商务产业发展问题的对策和建议,以推动南靖县农村电商的进一步发展。
E-commerce will become the core of the world of human information in the 21st century and the development direction of network applications with unpredictable growth prospects. With the increasing proportion of global e-commerce transactions, accelerating the development of rural e-commerce has attracted the attention from the central government to local governments at all levels. Nanjing County has made active exploration in rural e-commerce (such as rural Taobao) Innovation. Encouraged by policy support, the development of rural e-commerce in Nanjing County not only stimulated the economic vitality of the county, but also opened up new channels for enterprises to open up markets, reduce costs and improve efficiency. However, there are still many problems such as imperfect business platform, unsound logistics system, lack of qualified personnel and weak foundation, which impede the development of e-commerce in Nanjing. This paper focuses on the current situation and development trend of e-commerce development in Nanjing County and puts forward countermeasures and suggestions to solve the development of e-commerce industry in Nanjing County, so as to promote the further development of rural e-commerce in Nanjing County.