赞助是一种投资。企业出资是为了在广告、公共关系和市场营销等方面获益,也就是说,赞助活动并非仅仅起到广告的作用,而且还有公共关系、市场营销方面的作用。(一)广告目的赞助活动本身就是广告的一种形式,只要运用合理,就能达到广告的目的,以最低的成本,把最有说服力的产品或服务的信息传递给合适的顾客。但它又有独特应用之处。1、当某些产品在广告中被禁止时,赞助 Sponsorship is an investment. Corporate funding is for the benefit of advertising, public relations and marketing. That is to say, sponsorship activities are not just for advertising, but also for public relations and marketing. (1) The sponsorship of advertising purposes is itself a form of advertising. If it is used reasonably, it can achieve the purpose of advertising, and at the lowest cost, the information of the most persuasive product or service can be passed on to the right customer. However, it has unique applications. 1. Sponsorship when certain products are prohibited in advertising