2014年的地产营销已然进入了真正的品牌竞争、创意竞争的时代。和家电、快消品一样,如果你有优势,强化、放大你的优势,在主流市场、红海格局中正面出击,扑捉最全面的客群市场。假如你没有明显优势,则只能规避竞争,屹立边缘,以奇险致胜,锁定最具个性、最偏执的客群市场,在某一领域中深挖,获取深度价值和持久回报。我们可以看到金融业的竞争就是如此。2014 2014 real estate marketing already entered the real brand competition, creative competition era. And home appliances, FMCG, like, if you have the advantage, strengthen, enlarge your advantage, in the mainstream market, the Red Sea hit a positive pattern, capture the most comprehensive customer base market. If you do not have obvious advantages, you can only evade competition, stand on the edge, win with extraordinary risk, lock the most personality and paranoid customer market, dig deep in a certain field, and obtain deep value and lasting returns. We can see the competition in the financial industry is the case. 2014