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本文从马尔科姆.巴纳德对视觉文化广义和狭义的概念入手,揭示了视觉文化研究的多学科特征、当代文化的视觉化特点以及视觉传播在实践中的应用。目前视觉文化研究总体上处于起步阶段,需要在理清概念的基础上,理论联系实际,采用多样化、多学科的方法综合开展具体问题的研究。
This article begins with Malcolm Barnard’s concept of broad and narrow visual culture, reveals the multidisciplinary features of visual culture research, the visual characteristics of contemporary culture and the application of visual communication in practice. At present, the study of visual culture is generally in its infancy. Based on the concept of clarification, the theory is linked with practice and the study of specific problems should be carried out comprehensively with diverse and multidisciplinary methods.