市场营销渠道即代理商的规划、发展与完善是决定国产挖掘机品牌制造商能否迅速打开市场并形成主流品牌竞争优势的关键点。就终端市场而言,代理商的品牌是制造商品牌的组成部分,代理商同时也是制造商向用户打包出售的产品之一。那么制造商和代理商之间的关系将如何定位,才能完成这两者之间的完美组合是本文要探讨的问题。 Marketing channels that agents planning, development and improvement is to decide whether the domestic excavator brand manufacturers can quickly open the market and form the key competitive advantage of the key points. In the end market, the agency’s brand is part of the manufacturer’s brand, and the agency is also one of the products that the manufacturer packs and sells to users. Then the relationship between manufacturers and agents will be how to position in order to complete the perfect combination between the two is the issue to be explored in this article.