当前,新技术的广泛运用、信息传播方式的革命性变化,已经影响到社会生活的方方面面。具体到传统媒体,因信息渠道的极大扩展,各种信息源传递给受众的速度极大加快、频率极大提高、容量出现井喷,报纸、杂志、电视、广播甚至新闻网站,都不可避免地受到冲击,加之其他内外部因素,整体影响力甚微已成为不争的事实。本文试图结合媒体观察和实践,呈现和阐述传统媒体的界定及其局限性、当前传统媒体面临的挑 At present, the extensive application of new technologies and the revolutionary changes in the way information is disseminated have affected all aspects of social life. Specific to traditional media, due to the tremendous expansion of information channels, the speed at which various sources of information are delivered to the audience is greatly accelerated, the frequency is greatly increased and the capacity blows. Newspapers, magazines, television, radio and even news websites inevitably Affected by the impact, combined with other internal and external factors, the overall impact has become an indisputable fact. This article attempts to combine the media observation and practice, presenting and elaborating the definition of traditional media and its limitations, the current challenges faced by traditional media