很多装备制造企业认为,在工业品市场是不需要品牌价值的。但是这和事实有很大差距。随着公司治理结构的完善,重要设备等大宗商品采购,品牌因素的影响越来越大。在过去,一些公司设备采购往往是极少人决定,去推销设备的时候,往往是“搞定”特定的几个人就可以了,这是单体决策的方式。现在这样一种“摆平一两个 Many equipment manufacturers believe that in the industrial market does not require brand value. But this is a big gap with the facts. With the improvement of the corporate governance structure and the procurement of bulk commodities such as important equipment, the impact of brand factors is growing. In the past, the procurement of equipment by some companies was often decided by very few people. When it comes to marketing equipment, it is often possible to ”get“ a few people. This is the way of making a single decision. Now such a ”settle one or two