论文部分内容阅读
美国96亿美元的运动饮料市场,引起了主要以制造和销售运动鞋、运动服的锐步国际公司的极大兴趣,并推出“锐步健康水”,但它能在新大陆抢滩成功吗?
The US$9.6 billion sports drink market in the United States has aroused the great interest of Reebok International, which mainly manufactures and sells sports shoes and sportswear, and launched “Reebok Health Water.” But can it successfully land in the New World?