日消费者的环保意识愈来愈高。日本的调查发现,顾虑到环保的家电虽然较贵,七成的消费者还是愿意买这类商品。据日本电机工业会的调查结果,73%的消费者会购买售价较高的环保家电,而且69%的人认为环保比好不好用还重要,显示消费者的环保意识已逐渐升高。 Consumer awareness of Japanese is getting higher and higher. A survey in Japan found that although household appliances that are environmentally friendly are expensive, 70% of consumers are still willing to buy such products. According to the survey conducted by the Japan Motor Industry Association, 73% of consumers will purchase environmentally-friendly home appliances with higher selling prices, and 69% believe that environmental protection is more important than good or not, indicating that consumers’ environmental awareness has gradually increased.