市场细分是企业经营业绩的起点,是制定、贯彻和控制营销战略和策略的前提和基础,是市场营销活动中的一项重要内容。本文阐述了市场细分的概念及必然性,分析了当代营销的现状与趋势,然后介绍了市场细分战略-细分市场做第一,区域市场做老大。企业要做强并能生存、发展、延续下去必须做好市场细分。 Market segmentation is the starting point of business performance, is to develop, implement and control the marketing strategy and strategy of the premise and foundation, is an important part of marketing activities. This article expounds the concept and necessity of market segmentation, analyzes the current situation and trend of contemporary marketing, and then introduces the market segmentation strategy - the first to do the market segments and the second to the regional market. Enterprises should be strong and survive, develop, continue the market segmentation must be done.