新媒体环境下平面广告的多元化对当今高校广告教育提出了新挑战,传统的教学模式已经不适应时代对广告业的发展需求。文章以平面广告创意设计课程作为研究对象,分析了目前平面广告教学现状,指出其中存在的主要问题,研究并探讨了该课程改革的新模式。 The diversity of print ads in the new media environment poses new challenges to the education of advertisements in today’s colleges and universities. The traditional teaching methods have not met the needs of the development of the advertising industry in the era. This article takes the print advertisement creative design course as the research object, analyzes the current situation of the print advertisement teaching, points out the main problems in it, and studies and discusses the new pattern of the curriculum reform.