论文部分内容阅读
随着新媒体技术的发展与兴起,人类社会进入了数字时代,展示设计也步入了数字时代。文章以新媒体环境下展示形式与观者的互动性为题,结合2014(第十四届)北京国际汽车展览,分析动态展示与观者互相、虚拟展示与观者互动、体验展示与观者互动,从而了解新媒体环境下展示设计的发展动向,以及新媒体技术带给人们的体验方式等,从而,为当下展示设计设计实践提供参考。
With the development and rise of new media technologies, human society has entered the digital age and display design has entered the digital age. Taking the interaction between the display forms and the audience in the new media environment, the article analyzes the relationship between the dynamic display and the viewer, the interaction between the virtual display and the viewer, the experience display and viewer with the 2014 (fourteenth) Beijing International Auto Show So as to understand the development trend of display design under the new media environment and the way of experience brought by new media technologies. Thus, it can provide reference for the display design and design practice.