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十二届全国人大一次会议通过并公布《国务院机构改革和职能转变方案》,将国家新闻出版总署与国家广电总局合并,组建国家新闻出版广电总局。这是自1982年以来我国新闻传媒行政体制力度最大的一次改革,开启了“大部制”改革新阶段。署、局合并的目的可以概括为八个字:简政放权,加快发展。通过归并、转变政府职能,减少审批项目,整合行业资源,提高管理效率,达到释放传媒生产力,激发多元主体创新,加快构建集文字、图片、音视频于一身的超级传媒平台,提升传媒整体实力的目的。这一背景的变化,要求广电抓住机遇,及早布局,实现快速发展。
The first session of the 12th NPC passed and promulgated the “State Council Institutional Reform and Functional Transformation Program”, merging the State Press and Publication Administration with the State Administration of Radio, Film and Television to form the State Administration of Press, Publication, Radio, Film and Television. This is the biggest reform of the media and administrative system in our country since 1982, opening up a new phase of “majority system reform.” The purpose of the merger of the Department and the Bureau can be summed up in eight characters: simplifying power and accelerating development. Through the merger, the transformation of government functions, reduce the approval of projects, integration of industry resources, improve management efficiency, to release the media productivity, stimulate multiple subject innovation, accelerate the construction of a set of text, pictures, audio and video in a super media platform to enhance the overall strength of the media purpose. This background change, requiring radio and television to seize the opportunity, early layout, to achieve rapid development.