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海尔成功的秘诀是帮客户成功。海尔以全面国际化应对经济全球化和信息化:管理国际化创造员工忠诚度;服务 国际化创造用户忠诚度;品牌国际化创造海尔品牌强势。流程提速、平台升级、资源增值:海尔集团2002年预计实现全球营业额720亿元,同 比净增118亿元。海外13个工厂全线运营,海外营业额达到10亿美元,同比增长37％。2002年海尔国际化品牌形象进一步提升,据Euromonitor统计公布,海尔跃居全 球白色家电制造商第五位:全球冰箱品牌排名,海尔雄居第一。在国内市场,海尔品牌价值跃升为中国最有价值品牌第一名。美国《远东经济评论》公布亚太最佳企业排名,海尔居中国地区最佳企业第一名。
The secret of Haier’s success is to help customers succeed. Haier to a comprehensive international response to economic globalization and information technology: internationalization of management to create employee loyalty; service internationalization to create user loyalty; brand internationalization to create a strong Haier brand. Process speed, platform upgrades, value-added resources: Haier Group is expected to achieve global turnover of 72 billion yuan in 2002, a net increase of 11.8 billion yuan. 13 factories overseas operations across the board, overseas turnover reached 1 billion US dollars, an increase of 37%. Haier international brand image in 2002 to further enhance, according to Euromonitor statistics released, Haier ranked fifth in the global white goods manufacturers: global refrigerator brand ranking, Haier ranked first. In the domestic market, the value of Haier’s brand has jumped to the first place among the most valuable brands in China. The United States, “Far East Economic Review” announced the ranking of the best Asian-Pacific companies, Haier ranked first in China’s best business.