我们看到,跨国公司在中国的直接投资(FDI)也好,其他投资方式也好,无非就是带来资金、技术或者是一些制度、流程。除此之外,跨国公司能带给我们什么?从做管理教育的角度,我认为跨国公司还能带来三个东西:对本地市场的职业道德的提升、对员工行为规范的提升和管理思想的融入。在我们这块土地上,司空见惯的很多东西不符合规范。在管理跨国公司的时候,在员工的管理、中层经理的培养方面都会遇到这个问题。对中国企业来说,很多细微的行为规范和职业道德管理上可以有很多提升,跟国际接轨。管理思想非常重要。目前在北京、上海年轻人中盛行星巴克咖啡。星巴克在日本两年之内发展了300家分店,它成功的经验是什么?坚持不允许吸烟,将绿色产品带入到日 We can see that multinational corporations have direct investment (FDI) in China, and other means of investment are nothing but money, technology or systems and processes. In addition, what can MNCs bring to us? From a management and education perspective, I think MNCs can bring about three things: improving professional ethics in the local market, improving employees' code of conduct and management thinking Into the. Many things that are commonplace in our land do not meet the norm. In the management of multinational corporations, in the management of staff, middle managers will encounter this problem. For Chinese enterprises, many minor codes of conduct and professional ethics management can have many improvements, with international standards. Management thinking is very important. Currently in Beijing, Shanghai young people popular Starbucks coffee. Starbucks has 300 branches in Japan within two years, what is its successful experience? Adhere to not smoking, green products into the day