图书出版业说到底是内容产业,"走出去"战略也必须以内容为依托和根基,没有优质的、不可替代的内容作支撑,中国图书"走出去"也很难上升到一个新的层次和高度.","During the implement of "Going out" strategy, one essential thing can not be neglected, that is, the value and quality of the contents. Publishing is content industry, so the implement of "Going out" strategy has to base on contents. Without high-quality and unique contents, books "Going out" will be rather difficult to reach a new level. When all sorts of problems, which come up from low marketization of Chinas book publishing industry, are solved, and when Chinas book market develops into a higher level, our competitive power will be stronger in the inteational market.