随着经济发展的全球化、利益主体的多元化,信息传播的网络化以及市场竞争的日益激烈,一方面为现代企业提供了广阔的发展空间,另一方面也使企业处在风云莫测的环境中,面临着各种危机的发生,并且无论哪种危机发生,都有可能给企业带来致命的打击。例如三株集团在“常德官司”中轰然崩塌,南京冠生园因“陈馅月饼”事件宣告破产,巨 With the globalization of the economy, the diversification of the stakeholders, the network of information dissemination and the increasingly fierce market competition, on the one hand provide the modern enterprise with a broad space for development and on the other hand, make the enterprise in unpredictable Environment, facing a variety of crises, and no matter what kind of crisis, may have a fatal blow to the business. For example, the three groups collapsed in the “Changde case”, and Nanjing Guan Sheng Yuan declared bankruptcy because of “Chen Chen moon cake”