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本文在分析区域品牌与产业集群关联性的基础上,基于产业集群视角,综合利用差分法与模拟生长曲线法分析了河南省食品产业集群发展现状,并通过探讨产业集群与区域品牌之间的相互关系,以判定河南省食品产业品牌发展所处的阶段。最后,针对品牌发展阶段特征,提出增强河南食品产业品牌竞争力的建议。
Based on the analysis of the relationship between regional brands and industrial clusters, this paper analyzes the current situation of the development of food industrial clusters in Henan Province based on the perspective of industrial clusters, the comprehensive utilization of difference method and simulated growth curve method. By discussing the relationship between industrial clusters and regional brands Relationship, in order to determine the Henan food industry brand development stage. Finally, in view of the characteristics of the stage of brand development, put forward proposals to enhance Henan’s food industry brand competitiveness.