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彩电大战,是近两年中国商界最引人注目的“大戏”之一。几家彩电巨子在发动一次次降价攻势之后,已重新瓜分市场和排定座次。许多人都认为,彩电业将步入一个平静期,大战中有所斩获的企业将要歇歇脚、喘口气,慢慢品尝这来之不易的胜利果实。但是,一位不速之客已悄然而至。1997年9月5日,中国家电第一名牌“海尔”在人民大会堂香港厅隆重推出其彩电产品,彩电的正式名称很长,且混杂了许多新奇的术语:“探路者”数字化中国丽音大屏幕彩电。不用说,“来者不善”。面对新闻界,海尔集团总裁张瑞敏坦诚相告,“海尔”在进入彩电行业之前确已经过长时间反复观察,选择这个时机进
The color TV wars are one of the most compelling “big plays” in the Chinese business community in the past two years. After a few color TV giants launched a price reduction offensive, they have re-carved the market and scheduled seats. Many people believe that the color TV industry will enter a period of calm, and businesses that have won in the war will take a rest and breathe, and slowly enjoy the fruits of this hard-won victory. However, an uninvited guest has quietly arrived. On September 5, 1997, Haier, the first brand of Chinese household appliances, launched its color TV products in the Hong Kong Hall of the Great Hall of the People. The official name of the color TV was long and mixed with many novel terms: “Pathfinder” Digital China Li Sound large screen color TV. Needless to say, “there is not a good person.” In the face of the press industry, Zhang Ruimin, the president of Haier Group, frankly stated that Haier had already observed it for a long time before entering the color TV industry and chose this opportunity.