毋庸置疑,当前宣传工作的价值导向是健康向上的。但是.由于多种原因导致宣传工作中的价值选择片面单一,价值导向有时顾此失彼,甚至出现某种与既定价值导向不太吻合的“逆向”宣传,影响宣传工作的效果。一、当前宣传工作中的价值认识误区宣传工作之所以出现“逆向”宣传,与长期以来我们对暗含于宣传工作中的逆价值导向缺乏理性研究,在价值观方面尚存某种认识误区不无联系。当前宣 Undoubtedly, the value orientation of the current publicity work is healthy and progressive. However, due to a variety of reasons leading to a one-sided single value choice in the work of propaganda, value-oriented is sometimes overlooked, and even some kind of “reverse” propaganda that does not conform well with the established value orientation has an impact on the effectiveness of the propaganda work. First, the current publicity work in the value of misunderstanding The reason why propaganda work “reverse ” publicity, and we have long been implicit in the propaganda work of the reverse value-oriented lack of rational research, there are some misunderstandings in terms of values No connection. Currently announced