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以资源枯竭型城市——淮北市为例,根据500份调查问卷,采用探索性因子分析(EFA)、验证性因子分析(CFA)、聚类分析等定量分析方法,对淮北市居民低碳旅游动机进行了维度及类型市场划分,并运用“推—拉”理论解释了低碳旅游动机形成的机制.结果显示,淮北市居民低碳旅游动机共分为4个维度,分别是:低碳体验、低碳科普教育、认知低碳、自然景观低碳旅游.聚类分析显示,淮北市低碳旅游市场可以被划分为:科普型、多重体验型、休闲型及探知型4种类型;人口学特征的划分显示,在4种类型中,教育程度和职业是两个最重要的影响因素.运用“推—拉”理论解释了低碳旅游动机形成机制,在各动机维度内主要受拉力因素主导.最后,针对性的探讨了低碳旅游市场设计与规划的策略.
Taking Huaibei City, a resource-exhausted city as an example, based on 500 questionnaires, quantitative analysis methods such as exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and cluster analysis were used to analyze the low-carbon tourism of Huaibei residents Motivation is divided into different dimensions and types of markets, and the mechanism of low-carbon tourism motivation is explained by the theory of “push-pull.” The results show that low-carbon tourism motivation of residents in Huaibei is divided into four dimensions: low Carbon Experience, Low Carbon Popular Science Education, Cognitive Low Carbon and Natural Landscape Low Carbon Tourism.Cluster analysis shows that the low carbon tourism market in Huaibei City can be divided into four types: science type, multiple experience type, leisure type and exploration type The division of demographic characteristics shows that educational level and occupation are the two most important influencing factors among the four types.The mechanism of low-carbon tourism motivation is explained by the theory of “push-pull” Mainly by the pulling factor-led.Finally, targeted to explore the design and planning of low-carbon travel market strategy.