日益纷繁复杂的国际竞争环境,给企业带来危机的发生频率、因素、种类也日益增多。是否能利用公共关系化解企业面临的危机,成为许多企业管理者不得不思考的问题。社会公众也从身边一个个品牌故事中了解到公共关系。人们现在购买商品,很多时候都是从品牌角度出发进行购买决策,这? Increasingly complex international competition environment, to the enterprise crisis, the frequency, factors, types are also increasing. Whether it can use public relations to resolve the crisis facing enterprises has become a problem many business managers have to think. The public also learned about public relations from one brand story around. People now buy goods, often from a brand point of view to make purchasing decisions, which?