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进入新世纪后,国内商品经济获得快速的发展,具有广阔的玩具市场,为了满足儿童的需求,玩具的种类越来越多,商场中云集种类繁多的玩具,让人应接不暇。玩具包装最先映入人们的眼帘,发挥着重要的作用,包装设计不精美的玩具,很难引起儿童的注意。之所以对玩具进行包装,其主要目的在于保护并选装。要想更好地包装设计玩具,应该深入的研究儿童的审美情趣和心理特征。
After entering the new century, the rapid development of the domestic commodity economy, with a vast toy market, in order to meet the needs of children, more and more types of toys, shopping malls gathered in a wide variety of toys, people overwhelmed. Toy bags first came to the eye of people, plays an important role in packaging design is not beautiful toys, it is difficult to cause children’s attention. The reason why the toy packaging, its main purpose is to protect and optional. In order to better package design toys, children should be deeply studied aesthetic taste and psychological characteristics.