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华龙日清食品有限公司成立于 2004年4月19日,是由世界方便面的 鼻祖日本日清食品株式会社出资15.54 亿元人民币与河北华龙面业集团有限公 司“强强联合”组建成立的全球最大的制 面企业。此举被业内人士称之为,“世界 制面行业两大’巨人’的握手”、“世界最 大制面企业的诞生”。目前,公司拥有制 面、面粉、综合三大事业部,在全国建有 包括河北隆尧、邯郸、正定、徐水、秦皇 岛、黑龙江哈尔滨、吉林长春、辽宁沈阳、 山东兖州、河南许昌、汤阴、湖南平江、安 徽天长、陕西扶风、浙江嘉兴、广东东莞 在内的16个生产基地,下设28个分公 司,员工总数2.2万人,总资产达50亿 元,2004年销售收入突破60亿元。 在市场竞争激烈的今天,企业在生存 中面临着方方面面的压力。那么,这样一 个强大的品牌究竟如何修炼而成呢?
Hualong Nissin Food Co., Ltd. was established in April 19, 2004, is the originator of the world’s instant noodles Japan Nissin Food Co., Ltd. invested 1.554 billion yuan and Hebei Hualong Noodles Group Co., Ltd. “strong combination” was established The world’s largest noodles business. The move was called by industry insiders, “handshake” of the two giant ’giants in the world’s noodle industry,’ and ’the birth of the world’s largest noodle business.’ At present, the company has three business units: noodle, flour, and synthetic, including Longyao of Hebei, Handan, Zhengding, Xu Shui, Qinhuangdao, Harbin of Heilongjiang, Changchun of Jilin, Shenyang of Liaoning, Yanzhou of Shandong, Xuchang of Henan, , Hunan Pingjiang, Anhui Tianchang, Shaanxi Fufeng, Zhejiang Jiaxing, Guangdong Dongguan, including 16 production bases, set up under the 28 branches, the total number of employees 22,000 people, total assets of 5 billion yuan in 2004 sales exceeded 6 billion yuan. In today’s highly competitive market, enterprises are under pressure to survive in all aspects. So, how to cultivate such a powerful brand?