一、旭日升的神话 可口可乐是一个神话,在中国,旭日升也是一个神话。旭日升早期的高速成长丝毫不逊于可口可乐,但可口可乐把故事延续了100多年,旭日升则已成为明日黄花。 旭日升的神话诞生于河北冀州,1993年冀州供销社成立了旭日集团,公司总裁段恒中在考察国内外饮料市场后大胆投入了3000万元用于冰茶生产,在生产技术上,它将国际流行的碳 First, the rising sun's myth Coca-Cola is a myth, in China, rising sun is also a myth. The rapid growth in the early days of the rising sun was as good as Coca-Cola in its own right. However, Coca Cola extended the story for more than 100 years and the sun rose to become the yellow flower of tomorrow. Rising Sun's myth was born in Hebei Jizhou, Jizhou supply and marketing cooperatives in 1993 established the Rising Sun Group, the company president Duan Heng in the study of domestic and international beverage market after boldly invested 30 million yuan for the production of ice tea, in the production technology, it will be the international fashion Of carbon