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2014年在第18届宁波国际服装博览会上,首届宁波国际时装周高调亮相,在服装产业转向升级时尚化品牌化国际化的关键节点,此举引起业界广泛关注和热议,本刊独家专访了宁波市服装协会专职副会长兼秘书长、宁波国际时装周总策划张晓峰。记者:作为国内最强、国际知名的服装产业集群,宁波服装产业的现状是什么?未来发展方向是什么?张晓峰:在当今市场形势下,大型服装企业自有品牌的建设和提升显得尤为重要。宁波将以调整优化产品结构为主线,以品牌提升为引领,以培育优势骨干
At the 18th Ningbo International Fashion Fair in 2014, the first Ningbo International Fashion Week was unveiled at a high profile. The apparel industry turned to upgrade and fashion the key nodes of the brand’s internationalization. This caused widespread concern and heated discussion in the industry. Ningbo Garment Association full-time vice president and secretary general, Ningbo International Fashion Week planning Zhang Xiaofeng. Reporter: As the strongest, internationally renowned garment industry cluster, Ningbo garment industry status quo What is the future direction of development? Zhang Xiaofeng: In today’s market situation, large-scale garment enterprises own brand building and upgrading is particularly important. Ningbo will be the main line to adjust and optimize the product structure, brand promotion as the guide to cultivate the backbone of the advantages