产品伤害危机发生以后,不同应对方式通常会导致不同的后果。运用实验法对其展开研究后发现:与企业应对相比,企业外界力量的应对更能缓解顾客对危机的感知危险;在外界应对中,政府应对又优于专家应对和行业应对。这为有效应对产品伤害危机提供了重要启示。 After a product injury crisis, different coping styles often lead to different outcomes. Using the experimental method to study it, it is found that, compared with the enterprise response, the response of the external power of the enterprise can relieve the perceived danger of customers to the crisis. In the external response, the government responds better than the expert response and the industry response. This provides an important inspiration for effectively dealing with product injury crisis.